
Playable Ads
Create, iterate, and scale playables with our comprehensive web-based platform. A/B test your creatives and track performance with built-in analytics.
- Web-based playable editor
- A/B testing capabilities
- Analytics dashboard
- Performance optimization
Our Partners
Portfolio
Games we've transformed into engaging playable experiences

Big Helmets

All in Hole

Loot Heroes

Aquarium Land

Duolingo

Fortress Merge

Mini Golf Club

Plane Chase

Dawn of Ages

Mine And Slash

Bowling Club

Car Driving School

Boss Fight

Bowling Club

Dawn of Ages

Hearts & Lies
Case Studies
Real results from real campaigns — see how we drive performance

Hunt Royale
Challenge
Increase click-through rates for a competitive multiplayer hunting game in a saturated market.
Solution
Developed an interactive playable ad that lets users experience the core hunting mechanics and competitive gameplay before installation.
Result
85% CTR uplift

Fortress Merge
Challenge
Diversify traffic sources and improve user acquisition efficiency for a merge strategy game.
Solution
Created engaging playable ads showcasing merge mechanics and strategic gameplay with instant gratification loops.
Result
75M+ impressions & 80% of total AppLovin spend

Darts Club
Challenge
Improve install per mille (IPM) rates for a casual darts game.
Solution
Built playable ads featuring the game's unique darts mechanics and precision gameplay.
Result
140% higher IPM & 50% higher D14 retention

Falling Art Ragdoll
Challenge
Maximize both install rates and average revenue per user for a physics-based puzzle game.
Solution
Designed playable ads with satisfying ragdoll physics and clear level progression to attract high-quality users.
Result
165% higher IPM & 50% ARPU increase
Testimonials
See what our partners have to say about working with us

Game:
Fortress Merge
Impact
75M+ impressions
One playable generated 75M+ impressions on Applovin and drove 80% of TapNation's total Applovin spend.
Testimonial
“I had the opportunity to collaborate with Applifters on a playable ad for Fortress Merge, and the experience was outstanding.”
– Laetitia Belkhamsa
Senior Product Manager
Ready to Transform YourUser Acquisition?
Join hundreds of game studios using our playable ads to drive higher engagement and better ROI.
- Free consultation & strategy session
- Custom playable ad concepts
- Performance-driven approach
- Dedicated support team
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